The AI Growth Platform for
Credit Unions
Community Banks
Mortgage Brokers
Fintech Lenders
Credit Unions
Merble surfaces and activates real-time loan opportunities across products: from borrower intent through pre-approval. Grow originations, improve conversion, and deploy your lending teams where demand is already forming.
Built to Activate Borrower Demand
Identify Untapped Demand
Find borrowers who are ready to act and route them directly to a preapproval.
Accelerate Funded Loans
Automatically trigger the right outreach with clear context on why they’re looking to borrow.
Scale without Hiring
Detect intent, score readiness, and automatically move borrowers into pre-approval, automatically.
From Intent to Pre-Approval for Loan Growth or Lending
Merble operates upstream of applications by identifying and activating demand before borrowers formally apply.
Real-Time Intent Discovery
Continuously monitor borrower-level signals that indicate readiness to borrow (transaction patterns, property events, inquiry signals).
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Automated, Personalized Outreach
Automatically activate borrower intent with context-aware outreach - delivering the right message at the right moment, without manual effort.
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End-to-End Intent-to-Pre-Qualification Flow
Move borrowers seamlessly from first signal through pre-qualification, with guided next steps and direct handoff into lending workflows.
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Chosen by Modern Lending Leaders
Merble changed how we think about loan growth. We’re identifying borrower intent earlier and engaging borrowers before they start shopping elsewhere.
Chris L.
Chief Lending Officer, Community Bank
In mortgage and home equity, first response wins. Merble helps us reach borrowers before they start rate shopping.
Max P.
Head of Mortgage Production, National Mortgage Broker
For institutions like ours, loan growth is a survival issue. We don’t have the luxury of waiting for applications or buying demand. Merble helps us see borrower intent early and act before those relationships disappear.
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Jeremy O.
CEO, Credit Union
Members don’t walk into branches anymore. Merble gives us visibility into member intent, something we’ve struggled to understand for years.
Samantha K.
Chief Operating Officer, Regional Credit Union
Merble moved us upstream in the funnel. We’re qualifying the right borrowers faster and routing them into the correct flows automatically
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Melissa M.
Chief Product Officer, Fintech Lender
Merble changed how we think about loan growth. We’re identifying borrower intent earlier and engaging borrowers before they start shopping elsewhere.
Chris L.
Chief Lending Officer, Community Bank
In mortgage and home equity, first response wins. Merble helps us reach borrowers before they start rate shopping.
Max P.
Head of Mortgage Production, National Mortgage Broker
For institutions like ours, loan growth is a survival issue. We don’t have the luxury of waiting for applications or buying demand. Merble helps us see borrower intent early and act before those relationships disappear.
Jeremy O.
CEO, Credit Union
Members don’t walk into branches anymore. Merble gives us visibility into member intent, something we’ve struggled to understand for years.
Samantha K.
Chief Operating Officer, Regional Credit Union
Merble moved us upstream in the funnel. We’re qualifying the right borrowers faster and routing them into the correct flows automatically
Melissa M.
Chief Product Officer, Fintech Lender
30
Days
Earlier Borrower Engagement
1,000+
Signals processed daily
5x
Increase in Timely Conversations
Works Where You Already Work
Merble connects with your CRM, LOS, and core banking systems so teams can act on borrower needs without changing how they operate.
Designed for Every Lending Team
FOR LOAN OFFICERS
Work the right opportunities, at the right time.
Prioritized Opportunity Feed
A ranked list of ready-to-act prospects, updated in real time.
Intent Context
See the exact signal driving demand - purchase activity, refinance intent, equity access, or other triggers.
One-Click Outreach
Send recommended messages or initiate pre-approval directly from the opportunity.
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For Institutions
Turn intent into predictable loan growth
Institution-Wide Demand Visibility
See where loan demand is forming across branches, markets, and products.
Conversion Intelligence
Track which signals lead to conversations, pre-quals, and funded loans.
Controlled Activation
Define rules for outreach, pre-qualification, and routing to ensure compliance and consistency.
See What Loan Growth Looks Like with Merble
© Merble 2026 - Built for banks and credit unions
